Leveraging AI for Effective Hotel Marketing Most experts now agree that artificial intelligence (AI) is the future of hotel marketing. For decades hoteliers… Read More

In order to create an effective hotel branding strategy, we first need to understand the definition of branding, whether we are working with new or existing properties. Read More

The following is the first of many primers on best practices for targeting an international audience, and for deploying cutting-edge SEO. Read More